|
  |
|
|
Tips for Real Estate Photography
Whether you’re a homeowner getting ready to sell your home as a FSBO or a professional broker who specializes in selling residential properties, you know that marketing the home is critical to attracting buyers. And good quality photographs are central to marketing any property. If you really want to communicate the home’s best assets to potential buyers, do it with pictures. Here are some tips to get you started. Use a digital camera. Not long ago, 35mm film cameras were standard. But today, the world is digital, digital, digital. Why? Digital images can be viewed immediately in your camera. No need to wait for film processing. Also, digital images can be quickly downloaded to your computer, re-sized, emailed and uploaded to websites. For ease and convenience, digital images beat old fashioned negatives and prints hands down. When you buy your digital camera, make sure it either comes with a wide angle lens or that it allows interchangeable lenses so that you can switch lenses when its necessary for a good shot. Go wide. Wide angle, that is. For most real estate photography, indoor shots are central to promoting the property. A wide angle lens shows much more of the room than a standard lens. It makes the rooms look more spacious. Once you try wide angle, I guarantee, you won’t go back to a standard lens for indoor shots. Shoot big. With digital cameras, you can adjust the file size of the shot. The larger the file size, the better the image quality. The smaller the file size, the lower the image quality. Smaller files are fine for emailing and website use, but they aren’t good for print. If you plan to promote your property through real estate magazines, be sure to shoot big. Later on, you can always reduce a large size to a smaller one. But you can’t make a small image large and maintain quality. Make a shot list. A “shot list” is the inventory of images you plan to shoot. This list can help you organize your time and ensure that you cover all the bases. Prioritize your list to make sure you get the most important views covered. You may think the garage is a great room to shoot, but your wife will put the kitchen and master bathroom higher on the list (and when it comes to what buyers perceive to be the priorities, your wife is right in this case). Remove clutter. Buyers want to see your home, not your muddle. Before you begin shooting, go through each room and tidy up. Be rigorous about this task. Buyers don’t care about your family photographs, basketball trophies, knick knacks, toiletries and throw rugs. Less is more. So if you're in doubt about an item, remove it for the shot. Outside, move your car out of the shot. Notice where the garbage cans and the kid’s toys are lurking and shift them out of the way so that your house and landscaping remain the focal point. CYA. Right. That means, “Cover Your Angles.” When you’re ready to shoot, consider two or three different angles. In most cases, the exterior front of your house will be the main view. Take this shot on a clear day from different positions – straight on, from the left, from the right – then choose the best one to use as your primary image. Inside, look at each room to identify the most important architectural features. The fireplace, the bay window, the alcove, the coffered ceiling, the arched doorway? Be sure to include these key architectural features in your shot. Three times a charm. With digital images, you don’t have to worry about using up the roll of film. Its easy and inexpensive to take two or three shots of the same view. And you’ll be happy you did, once you notice that your first shot was too dark, the dog ran through your second shot and your third shot came out perfect. If you follow these tips, your real estate photographs will stand out from the crowd and showcase your home to potential buyers. |
|
 |
|
No reactions yet.
Please login or sign up to rate this intel.
The copyright for this content entitled "Tips for Real Estate Photography" has been specified by the contributor as:
All Rights Reserved
This content may not be copied, distributed or adapted by anyone under any circumstances.
|
|
May, 2012
2008
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May
|
|
Not a member yet?
Qondio is a powerful network for making it online. If you have a website to
promote, we can help.
Sign up and get in on the action.
|
|
Welcome to Qondio! Discover the awesome power this network can deliver by going to our About page. Or you could skip straight to the Sign Up form.
|
|
